News

Launched in January with an image dedicated to the Campiello sofa, Flexform’s new advertising campaign is now introducing its second theme subject – the Groundpiece sofa – also designed by Antonio Citterio and, since 2001, among its most popular styles globally.

“An intimate look”, the new print campaign for the Flexform MOOD collection, features the Lucien sofa, designed by Stefano Gaggero, the brand’s art director, who effectively creates the kind of intimate yet sophisticated ambiance expressed in the claim.

The etymology of the word magister, which in Italian means maestro, is derived from the Latin magis, which means great, and the comparative suffix -ter.

The prestigious Wallpaper* magazine awarded the highly-coveted Wallpaper*Design Award 2019 to the Benjamin desk, designed by Samuel Accoceberry for the Flexform Mood collection and introduced at the Salone del Mobile.Milano in April.

Making its debut in January, the new Flexform ad campaign will appear in an array of the most distinguished and widely circulated design, architecture, lifestyle, fashion and news publications.

The Flexform New York flagship store, launched in March of 2012 and, ever since, a magnet for the Big Apple’s design community, recently underwent a major renovation.

The new Flexform Shenzhen, the company’s sixth flagship store in China, opened November 19th.

The new MOOD concept store in Toronto is located in King Street East, a major design district thoroughfare filled with high-end showrooms that, over time, has become a lodestone for architects, interior designers and design aficionados from all over Canada.

Recently opened, the FLEXFORM Bangkok flagship store is the 34th in the company’s international distribution network.

To honour two decades of the ‘A.B.C.’ system and the more recent addition of its armless,  minimalist relative, the Citterio-designed ‘A.B.C.D.’ chair, Wallpaper* travelled to the Dessau Bauhaus, Germany, to create images of the furniture in the environment that inspired it – the Master’s Houses by Bauhaus founder Walter Gropius.

Kiev, capital of the Ukraine, is one of the oldest and most densely-populated cities in Eastern Europe. Today, it is a modern, industrial city with a large number of civic institutions and many cultural activities. 

In the words of the designer, time is an unyielding judge and relegates to oblivion everything that is entirely void of authentic content.

The new Mood Concept Store recently made its debut inside the massive Co van der Horst showroom in Amstelveen – considered a true mecca by design aficionados. 

The sixth Flexform flagship store in China has opened of late and is located in Chongqing, a city in the southern part of the country, with over 8 million inhabitants, making it one of the most populous urban agglomerations ins the world. 

The Flexform Los Angeles flagship store – the third one in the U.S. and the thirtieth in the world – has been recently inaugurated. 

Flexform Taipei, the first flagship store of the Italian brand in Taiwan is now open.