On the eve of the 60th anniversary of its construction in 1959, the historic Flexform showroom received a dramatic facelift.
Originally designed by Gigi Radice with the help of Gino Colombo, the showroom – then deemed an ‘exhibition palace’ as noted in an article published December 17, 1960, in the local daily “Il Cittadino” – had surprisingly innovative design characteristics for its day, “Architecturally unique in its exterior structural lines, the building’s interior is a showcase for living rooms and design furniture in a phantasmagoric fashion show of colors, where skillfully-placed lighting creates the warmth and intimacy of home…”.
More than marking a milestone for the Galimberti family, the showroom served as a launch pad and a place designed to depict the ideal home habitat, filled with warmth, intimacy and comfort, the same values evident in the company’s entire product line. Ideals that are skillfully expressed in all the showroom designs crafted by Flexform, from its stands at the Salone del Mobile – designed by Achille Castiglioni from 1979 to 1989 and since then by architect, Antonio Citterio – to its many flagship stores around the world.
The showroom is the company’s identity space, a place designed to offer visitors an authentic brand experience. One that allows them to fully appreciate all the core values upon which the Flexform philosophy is founded: To be the pure expression of the manufacturing and craftsmanship typical of Italian design, the timeless elegance that sets its products apart and the design consistency, high quality and unrivalled comfort that characterize the company’s entire product line.
The showroom occupies more than 2000 m2 arranged over three floors and offers an exquisite succession of rooms that blend the most recent products with iconic pieces like the Groundpiece seating system, A.B.C. armchairs and Infinity bookcase, to name just a few of the company’s most well-known products, all designed by Antonio Citterio.
The Flexform showroom is not a store, instead, it is a work space dedicated to industry professionals – authorized dealers, architects, interior designers and designers – that is also open to visits by the public.
Via Caduti Medesi 2
Open Monday to Friday
From 9 am to 6.30 pm
by appointment only