South Korea, new FLEXFORM SEOUL flagship store

The new Flexform Seoul flagship store is located in the heart of Gangnam, the district that more than any other embodies the energy and modernity of the South Korean capital, with its high concentration of internationally acclaimed fashion and design branded boutiques that coexist harmoniously with historic temples and luxurious residential buildings.

Designed by the Flexform Design Center, the showroom displays are spread over two floors and engage visitors in an authentic, immersive brand experience intended to effectively communicate all of the brand’s design values – its timeless style, understated elegance, contemporary product design and unequalled comfort.

In an exquisite series of living areas curated with attention to every detail, the most emblematic sofas in the Flexform collection, including the best-selling Groundpiece, Soft Dream, Perry and Camelot, bring to life captivating domestic settings that also feature dining and bedroom areas inspired by the aesthetic concept of warm modernity.

In conjunction with the opening, Flexform Seoul also showcased new items in the 2025 Collection, launched by the company during Milano Design Week in April, with the Loungescape seating system designed by Antonio Citterio and Ozzy armchairs by Patrick Norguet.

Through the opening of this prestigious new space and its partnership with Infini – a brand resource for the local design community for the distribution of high-end design furniture – Flexform aims to further strengthen its position in a rapidly expanding Korean market.