Flexform’s participation in the Salone del Mobile.Milano hasn’t missed a beat since the very first edition in 1961. The company took part again this year in the Supersalone, held September 5-10 in the pavilions of Fiera Milano Rho.
The Supersalone, with a unique format curated by Stefano Boeri, was a special edition that gave exhibitors the opportunity to display the products of their creativity after a nearly two-year hiatus of trade shows open to the public.
A careful selection of new pieces from the indoor and outdoor collections enhanced the Flexform space and featured some of the most representative products from the 2021 Collection.
Films streamed on the videowalls illustrated the breadth and versatility of the 2021 Collection, which can be admired in its variety and entirety at the Corporate Showroom in Meda, via Caduti Medesi 2.
OPENING OF FLAGSHIP STORE MILANO
For Flexform, Design Week was also the ideal moment to reveal the imminent opening of its flagship store in Milan.
With brilliant staging of the shop windows, the company revealed the location of its new showroom ‒ the historic building at Via della Moscova 33 ‒ a prestigious construction recently renovated to host offices and retail shops.
With 10 full-height shop windows facing onto via della Moscova and via Solferino, Flexform will have an impressive space in which to showcase its collection.
Opening date is expected to be in the first quarter of 2022.