The third edition of the Salone del Mobile.Milano Shanghai drew to a close on November 24. Year after year, the show has seen a significant increase in the number of exhibitors and visitors, reflecting a thriving interest in Italian design.
Flexform showcased a brilliant blend of new products, like the Campiello and Newbridge sofas, and Leda, Sveva and Alison armchairs, alongside some if its iconic pieces, like the Groundpiece seating system and Infinity bookcase, popular in the Chinese market.
An enchanting ‘winter garden’ and an exquisite series of settings with an intimate, sophisticated tone allowed the many visitors an authentic Flexform brand experience. One that effectively communicated the distinctive values of the company’s philosophy: the timeless elegance of its products, the unrivalled comfort of its seating pieces, the high-quality materials employed and the attention invested in every construction detail.
By participating in the Salone del Mobile.Milano Shanghai, Flexform further strengthens its foothold in a market that is highly responsive to Made-in-Italy design and is served by a qualified distribution network that currently numbers six flagship stores in China’s largest cities.