To celebrate the long-standing relationship with Elle Decor US and, as a tribute to Flexform’s 60th anniversary and the magazine’s 30th, a special event was organized in Flexform’s luxurious New York showroom attended by leading architects and interior designers.
The New York flagship store (inaugurated in 2012) offered the public its first view of Flexform Outdoor, the company’s first-ever outdoor collection. It embodies the values deeply embedded in the corporate culture, namely, the talent and skills to craft Italian-made products known for their timeless elegance, light contemporary touch and materials designed to last.
The company’s Design Center curated the new installation, which faithfully reflects that of the corporate showroom in Meda, Italy. All of the materials utilized, from the porphyry walls to the brilliant green that frames the Outdoor collection, create an exhibit space imbued with understated elegance, beyond the bounds of time and trends, that is synonymous with the Flexform style.