A GENUINE BRAND EXPERIENCE
The FLEXFORM booth at Imm Cologne clearly conveys all the values so closely related to the brand: its restrained elegance, the coherent design the company stands for, the timeless beauty of its products, the unparalleled comfort. All of these attributes are universally recognized as strongly inherent to FLEXFORM, particularly by the German consumers, who have always been fond of a brand which represents the Made in Italy tradition at best.
The core of the displays project is an evocative jardin d’hiver, around which intimate and charming settings present the most recent as well as the most iconic products from the wide company collection. The showcase offers each visitor a genuine and comprehensive brand experience and positively expresses the nice “Home at last” feel conjured up by FLEXFORM.
The design project reminds that of the Flexform booth at the last edition of Salone del Mobile in Milan and shows a warm and relaxed atmosphere, typical of the Flexform attitude at creating harmonious and liveable environments. We look forward to welcoming you at Salone del Mobile in Milano, taking place from 17th to 22ndApril.