MEDA, NEWLY RENOVATED CORPORATE SHOWROOM
The corporate showroom in Meda has undergone a complete renovation. The design concept takes inspiration from the via della Moscova flagship store in Milan, designed by ACPV Architects and opened during Design Week in June.
It is envisioned as a place where the many clients, architects, interior designers, students and journalists from around the globe can come to have an authentic, engaging experience of the Flexform world.
Inside, the light-filled space is enveloped in a warm inviting atmosphere of informal elegance. The circuit leads guests through sophisticated settings where the Flexform seating systems take center stage. Revolving around them in harmonious interaction are armchairs, chaise longues, ottomans, coffee and side tables, completed by an array of accessories in a layering of shapes, materials, textures and colors typical of the Flexform lifestyle.
Installations of the Infinity bookcase and airy Parker screens punctuate the succession of spaces, lending an overall sense of dynamism and movement.
A hallway – featuring an impressive wall covered in lush greenery on one side and dramatic backlit scenic backdrops on the other – leads to the stunning outdoor collection, in a seamless stylistic dialog between the indoor and outdoor furnishings.
The use of premium materials – like Vicenza stone for the floors in the area dedicated to the indoor collection and iroko wood slats in the outdoor setting, walls plastered in a sophisticated shade of grey and false ceilings in painted stretched steel – are aesthetic choices that contribute to the creation of a breathtaking atmosphere.
Not just a display space, the corporate showroom is a place to gather and share ideas, designed also with an eye to offering continuing education. The third floor of the building hosts a meeting room equipped with the latest tools for conducting presentations and workshops, and a hospitality space designed for receptions and entertaining.