NEW FLEXFORM DISPLAY SPACE OPENS IN MILAN
Scheduled to coincide with the opening of the 60th edition of the Salone del Mobile furniture show, Flexform inaugurated its new Milan showroom on Tuesday, June 7th.
Located in the very heart of Milan, in via della Moscova 33, the new showroom was designed as a flexible, reconfigurable display space for an all-encompassing experience of the Flexform style and furnishings.
The innovative concept by ACPV ARCHITECTS Antonio Citterio Patricia Viel envisioned a space designed to encourage an authentic, immersive brand experience.
The 800-square-meter showroom occupies two floors, with large windows that dialog freely with the urban landscape. Once over the threshold, visitors enter a space that unfolds like a journey, revealing the new designs in the 2022 Collection.
The store design blends timeless materials, like the Vicenza stone flooring and masterfully executed wall finishes, with the clean contemporary design of the false ceilings in painted stretched steel and tunable white LED lighting.
“This project,” observed architect and designer Antonio Citterio, Chairman of ACPV ARCHITECTS, “is an additional link in my more than 40-year partnership with Flexform.”
A dramatic backdrop of backlit panels with graphic designs by Flexform art director, Christoph Radl, enhances the flagship store’s atmosphere, an artistic solution that creates a modern trompe l’oeil effect ‒ the ideal scenic setting for the outdoor collection.
Many clients and designers from around the world, in Milan for Design Week, dropped in to celebrate this landmark moment with the Galimberti family, architect Antonio Citterio and the team of ACPV ARCHITECTS. Not so much a point of arrival it is a new launch pad from which to jumpstart momentum on the many projects the company has in store.
Via della Moscova 33
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