CHINA, OPENING OF THE FLAGSHIP STORE FLEXFORM CHONGQING
The sixth Flexform flagship store in China has opened of late and is located in Chongqing, a city in the southern part of the country, with over 8 million inhabitants, making it one of the most populous urban agglomerations ins the world. The showroom is located within the prestigious Derlook high end furniture shopping mall, already considered a point of reference for design furniture, thanks to the presence of the most renowned design brands.
The Flexform exhibit space covers a surface of over 150 sqm and benefits from being on the ground floor next to the main entrance and in face of the local Museum of Art & Lifestyle, sure to bring visitors that are particularly keen on craftsmanship. The display design project and the choice of best-sellers such as the Groundpiece, Lifesteel and Cestone sofas offer a presentation which is both complete and consistent of the Flexform brand and convey all the core values of the company: genuine Made in Italy, timeless elegance, contemporary design, utmost quality and unparalleled comfort.