The MOOD Collection now on display at the FLEXFORM Chelsea Harbour flagship store in London.
The FLEXFORM Chelsea Harbour flagship store, opened in London in 2009, has totally been renovated of late, besides doubling its surface. A large portion of the extended exhibition space is now dedicated to the launch of the new Mood Collection by FLEXFORM. Intimate and elegant. This is the atmosphere that permeates the Flexform Mood collection. Warm and sophisticated environments, where precious materials, shimmering fabrics and soft shapes suggest “An Intimate Look” to the senses, the advertising claim that invites to explore the Mood world. The look extends between Deco and Retro, the allure and the taste clearly reminiscent of memories from the past, but contextualized in contemporary settings.
The interior design project, entirely supervised by the FLEXFORM Design Center, calls immediately to mind the image conjured by architect Antonio Citterio for the Flexform stand at Salone del Mobile, while the Mood Collection area replicates the durable imprint which Stefano Gaggero, artistic director, devised for this elegant family of products. All the 2017 Mood products have been designed by Roberto Lazzeroni, a designer with whom the company celebrates ten years of collaboration this year. Sofas, armchairs, tables, chairs, beds and accessories that make it possible to create ambiences that are welcoming “nesting refuges” and offer shelter from the hectic world outside.
Today the FLEXFORM Chelsea Harbour flagship store displays a comprehensive selection of products, whose design, stile and quality perfectly epitomize the wide range of proposals offered by the FLEXFORM brand. The newly extended and totally renovated showroom aims at further strengthening its being an important point of reference for architects, clients and trendsetters in London, which is nowadays considered as a permanently open window onto the international design scene.