CHINA, THE NEW FLEXFORM BEIJING NOW OPEN
The new Flexform Beijing flagship store is located in the popular GOHO International Shopping Mall North, also known as EasyHome North and deemed a real point of reference by all those who are interested in purchasing high quality furniture. This area is undergoing a considerable and quick development also due to its proximity to the Olimpic Village and the many buildings – both residential and offices – currently under construction.
The Flexform exhibit space covers a surface of over 220 square metres and was designed to offer the visitors a comprehensive brand experience through a display concept that immediately calls to mind the one designed by architect Antonio Citterio for the last Salone del Mobile. Within the showroom everything clearly conveys the values that are at the core of company: real Made in Italy, timeless elegance, contemporary design, unparalleled comfort and quality made to last over time. The several settings display a selection of the most representative products from the 2017 Collection – the Adda sofa and armchairs, the Este sofas and coffee tables, the Piuma storage units to name but a few – as well as the Groundpiece and Cestone sofas or the Infinity bookcase, that are universally considered as iconic and best-seller products.
Flexform can currently rely on a qualified flagship store network located in Beijing, Shanghai, Shenzhen, Chengdu and Hangzhou in a fast growing market which is increasingly interested in Made in Italy design.