Videos

The “Indoor & Outdoor Living Spaces” event, held at the Flexform Miami flagship store on Thursday March 9th, hosted many representatives of the city’s design community, excited to attend the design talk organized in partnership with Elle Decor US.

The Groundpiece seating system, designed by Antonio Citterio, occupies center-stage in this video that portrays Anna Cleveland as she soars as gracefully as a butterfly on her swing.

Scheduled to coincide with the opening of the 60th edition of the Salone del Mobile furniture show, Flexform inaugurated its new Milan showroom on Tuesday, June 7th.

In the adaptive re‑use of an industrial building from the early 1900s, the interplay of spaces and materials designs a new – and fascinating – way of life.

Outdoor space envisioned as a series of rooms in which to enjoy outdoor living at any time of day ‒ entertaining friends while comfortably seated on a spacious corner sofa, relaxing lazily on daybeds poolside or enjoying one’s favorite hobby at the table under the gazebo.

Escape from the city to live in the country for many, only a distant dream; for others, a radical lifestyle change carried out with mindful determination.

Flexform welcomes the imminent arrival of good weather with a new ad campaign focused on its outdoor collection.

Outdoors: the landscape; indoors: the atmosphere. Outside, natural beauty in all its majesty; inside, the intimacy and warmth of an alcove.

An oasis of peace and tranquility in the breathtaking Dolomite Mountains forms the backdrop for the latest pieces in the 2021 Collection, lending seamless continuity between indoor and outdoor spaces.

The image crafted for the print campaign is accompanied by a series of videos specifically designed for social media messaging, in which the enigmatic female figure interpreted by Anna Cleveland is portrayed in bizarre situations in a surreal atmosphere.

Unveiling the 2021 Collection.

A downtown hotel, penthouse pool, overlooking Milan skyscrapers

A day in a private garden, morning to night relaxation near the water

A barn-like wood dwelling set among elegant native plants.

A buen retiro far from the city where silence & nature reign.

"When we made Groundpiece, it seemed to us that we were making a project with impressive content but that would not have sold because it was so simple, so non-traditional”