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Milano Design Week 2023 | Portraying Design

From April 18 to 30, the Flexform Milan showroom in via della Moscova is hosting a photo exhibit celebrating the company’s artistic heritage.

The Portraying Design show presents a selection of designer photos and products that have helped evolve the company’s brand identity and distinctive personality.

Along a timeline that unfolds from the 1980s to the present, communication campaigns – in the form of large-scale reproductions on backlit panels – accompany visitors along a journey from past to present that highlights the timelessness of the Flexform style.

The products that played central roles in the campaigns and are emblematic of the company’s style and evolution are on display in the via della Moscova showroom alongside the images of the communication campaigns.