Campaign video | Groundpiece
To complement the new ad campaign, Flexform presents a video that expands upon the Groundpiece story, translating compositional freedom into motion.
A woman walks naturally through the space, interacting easily with the furnishings and objects that define the room. She drinks tea, leafs through a book and pets the sleek greyhound on the rug as she moves among the various Groundpiece configurations. Each action conveys ease – a sense of comfort inhabited rather than staged, and innate elegance.
The video highlights Groundpiece’s versatility and its ability to fit comfortably with different lifestyles and contemporary routines. Here, the Groundpiece sofa appears in a more personal dimension: not only as the focal point of the living room, but as the natural epicenter of a fluid living space, designed to accompany the rhythms of everyday life.
