Quincy – Center Stage
Quincy stars in Flexform's new ad campaign, where cinematic imagery, expertly staged compositions and a fresh perspective on contemporary living come together.
Flexform introduces its new ad campaign dedicated to Quincy, the sectional seating system designed by Antonio Citterio, defined by its organic, enveloping silhouette, generous proportions and exceptional freedom of composition.
Featured in a number of configurations, each distinguished by the same natural, fluid contours, Quincy becomes the focal point of the setting. The seating arrangements unfold around ottomans and coffee tables, creating a spacious, harmonious ensemble that also includes the Alma armchairs and Marquis consoles. The architecture enhances the setting: soaring ceilings and expansive windows invite natural light into the space, while partition panels act as theatrical backdrops, defining different areas without separating them. In the background, the home theater introduces another, more intimate and secluded, dimension where Ginger chaise longues and Clarence cabinets create a relaxed, informal atmosphere.
Upholstered in a light-colored fabric with a rich, tactile texture, Quincy reveals the refined sophistication of its lines. Personifying contemporary elegance, a woman brings the setting to life, moving naturally between moments of relaxation and everyday activities. Her presence lends continuity to the visual narrative, suggesting a way of experiencing the home shaped by interaction, shared moments and time for oneself.
Once again entrusted to photographer Robert Rieger (who also authored Flexform's previous campaigns), the imagery takes on a distinctly cinematic quality. The shots shift between close-up details and wider perspectives, inviting the imagination to explore what lies outside the frame.
Beginning in November, the new advertising campaign will appear in the foremost international design, architecture and lifestyle publications.
