Corporate showroom redesign
First unveiled during the latest Milano Design Week, “The Private Lives of Objects” concept brings a new look to the corporate showroom, transforming it into a narrative space that reveals the brand's identity and vision.
Developed by the company's Design Center, the project highlights the brand's distinguishing characteristics through a refined balance of materials, textures and visual impressions. Elegant backlit curtains, warm oak paneling, tactile surfaces and sophisticated upholstery shape an enveloping atmosphere where details flow together, transforming the showroom into a multisensory experience.
Evocative illustrations by Julie Jonquet-Caunes add another dimension. Blending harmoniously into the various interiors, they offer fresh perspectives, fostering an engaging dialogue between tradition and innovation.
The indoor and outdoor collections, presented in living, sleeping and dining settings, find a natural complement in the new Flexform Materials Library, a workspace dedicated to exploration and the exchange of ideas, where design expertise and compositional freedom converge.
The redesigned showroom thus becomes an authentic expression of the Flexform identity, revealing a sophisticated balance of materials, aesthetics and design culture.
