China, “Flexform Suzhou” flagship store opens
New Flexform space in the upscale Suzhou Center Mall
Located in the eastern part of the city on the banks of Jinji Lake, the Suzhou Center Mall was designed by renowned Benoy global architecture firm. Thanks to its visionary design and the presence of high-end boutiques for global brands, the mall has quickly gained popularity as a must destination for an exclusive shopping experience.
Created in collaboration with Flexform partner New Dream Kitchen, the new showroom pays tribute to the essence of the company’s brand and its distinctive traits – understated elegance, timeless style, warm modernity and the unrivaled comfort that distinguish its seating systems.
Visitors are immersed in an experience that reveals Flexform’s sophisticated designer furnishings in a series of settings that feature the most emblematic sofas in the company’s vast collection – from best-selling Groundpiece, Soft Dream and Cestone to the more recent Gregory and Camelot.
