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Flexform Camelot sofa


Launch campaign for the new sofa.

In April, launch of the new Camelot seating system, designed by Antonio Citterio, makes its global premiere during Milano Design Week. It is preceded and complemented by a cross-media ad campaign tailored to a thoughtful selection of influential design and lifestyle magazines, authoritative dailies and high-profile digital platforms. 

The photos and video were shot by French photographer Maud Remy Lonvis, who interpreted the Camelot sofa through a lens of great enchantment.


Flexform Camelot sofa
Flexform Camelot sofa ADV
Flexform Camelot sofa