Born in Pisa, Roberto Lazzeroni studied Art and Architecture in Florence and developed a keen interest in conceptual art and Radical Design. He launched his professional career in the 1980s with a series of major interior design projects that were immediately noticed and published in Italian and international magazines. He believes interior design is a “necessary” discipline, a “school” in which to gain valuable experience with materials, techniques and issues related to residential properties – essential to his successive foray into the world of product design. Open to the influences of design history and its traces, Lazzeroni developed his own very recognizable style signature, which he fondly refers to as “sentimental design”. It is quite easy, even for the untrained eye, to perceive the tension between past and present in the designs of Lazzeroni. Devoid not only of the ostentation of industrial geometries but also of decorative excess, his design philosophy places objects in a story, a tradition, an autobiographic or collective memory.