The second edition of the Salone del Mobile.Milano Shanghai, which was held at the Shanghai Expo Center from 23rd to 25th November achieved a great success, thus reflecting the increasing interest of the most advanced Chinese consumers towards Made in Italy design.
Flexform was among the leading companies of an event that involved quite a number of Italian design brands that were selected to represent the very best from the Italian design to the Chinese market. The exhibit space was mainly devoted to the presentation of the new products from the 2017 Collection, i.e. the Adda and Este sofas, the Tosca and Crono armchairs, the Monreale table paired with Crono dining chairs, all of which were designed by Architect Antonio Citterio, who also designed the Groundpiece sofa and Infinity bookcase, both best- and long-sellers of the company, also on display at the booth, so as to show the design and style consistency of the brand over the years.
Flexform earnestly took part to this second edition of the Salone del Mobile.Milano Shanghai, an event which grants the Italian companies a greater visibility in a market which is increasingly receptive and responsive expecially towards the qualities expressed by the Flexform brand: refined design, timeless elegance and unparalleled comfort.