Flexform joined forces with local partner, Trio, to craft a Moscow shop-in-shop aimed at bolstering its presence in the Russian market.
Thanks to the large floor-to-ceiling windows that open directly onto the street, the new showroom enjoys spectacular visibility. The new space occupies a single floor.
Curated by the company’s Design Center, the new display areas reflect the understated, timeless elegance that has consistently placed the Flexform style in a class of its own.
In keeping with the brand’s stylistic standards, no detail is left to chance. The space’s travertine floors and walls are capped by dark wood ceilings, and aluminum slat structures form cozy, intimate settings for the most representative pieces in the Flexform Indoor collection. These range from the new Gregory and Asolo seating systems to the best-selling Groundpiece. Each system is paired with a vast selection of accessories.
The opening of this shop-in-shop means the company can rely on a quality upscale showroom, sure to become an indispensable resource for architects, interior designers, end customers and for all the connoisseurs of luxury Italian design.