The new Flexform flagship store in San Francisco officially opened on May 19.

The US west coast has been longing for years for a suitable place where to find most of the Flexform collection, that is enjoying a great success throughout the U.S. A proper window - or rather two large shop windows on the street – was highly requested in the more "Mediterranean" city of the States (famous for a less frenetic approach to life if compared to the east coast). Moreover, San Francisco has always been demonstrating a great appreciation to the relaxed comfort and the timeless elegance of the Flexform products.

The new Flexform hub is run by Gregory Herman, a partner that has fully embraced the philosophy of the company. the shop, located on the ground floor in the heart of the Design District, develops on a total area of 400 square meters and presents the same exhibition format that distinguishes the Flexform shops all over the world. The aim is not only to charm the many interior decorator who have already demonstrated great appreciation to the brand, but also to offer them an important point of reference where it is possible to show the products “live” to their customer.