New ad campaign

An intimate look”, the new print campaign for the Flexform MOOD collection, features the Lucien sofa, designed by Stefano Gaggero, the brand’s art director, who effectively creates the kind of intimate yet sophisticated ambiance expressed in the claim.

In the image, a living room whose aesthetic language is both sophisticated and serene, where shapes, details, fabrics, textures and colors blend exquisitely, elicits sensations of tranquility and wellbeing, as suggested by the detail that reveals a young woman portrayed in a moment of domestic intimacy.

The new MOOD ad campaign will appear in a select number of the most prestigious design, lifestyle, fashion and news magazines in Italy and in all the countries around the globe where the collection is distributed.