Flexform welcomes the imminent arrival of good weather with a new ad campaign focused on its outdoor collection.

Leading the way is the Hamptons seating system designed by Antonio Citterio, portrayed here with a daybed and a generously proportioned sofa, both in iroko wood.

Art director Christoph Radl and photographer Pierpaolo Ferrari envisioned a surreal scenario in a fairy-tale setting, interpreted by the fascinating Anna Cleveland dressed in an elegant haute couture gown, in the same color red as the roses scattered on the sofas and the floor.

This intriguing and undoubtedly captivating image places Flexform in a unique, unconventional narrative dimension, sure to become legendary, like many of the company’s past campaigns.

The new ad campaign will appear in the most influential and distinguished international design, fashion and lifestyle publications arriving at newsstands starting in February, while the many videos shot on the campaign set will be available through the company’s digital channels.