CHINA, FLEXFORM OPENS SUZHOU FLAGSHIP STORE
Flexform Suzhou flagship store opens in Suzhou, a densely populated city with an ancient culture located west of Shanghai.
Set on the shores of Lake Jinji, Suzhou is known for its stone bridges, pagodas and splendid gardens and, in addition to being a popular tourist destination, is one of the cities with the greatest economic development index in China.
Flexform launches its 7th flagship store in China in one of the country’s most dynamic and rapidly evolving markets.
The two-story Flexform Suzhou flagship store occupies a surface area of 450+ m2.
Curated by the Flexform Design Center, the interior design mirrors the concept that is characteristic of the company’s global showrooms. Floors and walls clad in travertine and ceilings in dark wood contrast with green spaces and a dramatic fireplace – all of which set the scene for charmingly staged areas that showcase the most representative pieces from the Flexform and Mood collections for living spaces, dining rooms and bedrooms.
The Flexform Suzhou flagship store offers visitors an authentic brand experience that conveys all of the company’s values – the timeless elegance of its products, unrivaled comfort, along with Made in Italy style and quality – and promises to become a decor hub for designers and connoisseurs of high-end Italian design.