MUNICH FLAGSHIP STORE OPENS
With the opening of its Im Tal flagship store in the heart of Munich’s city center, Flexform broadens its long-standing partnership with Böhmler.
In keeping with the brand’s stylistic signature, the contemporary showroom was meticulously curated, down to the smallest detail, by the company’s Design Center. Stoneware floors and walls with travertino romano finish, paired with wood slat ceilings, form the ideal backdrop to showcase the Flexform collections.
A striking metal and glass structure above a portion of the showroom allows abundant sunlight to penetrate, creating interesting interplays of light and shadow. All of the staging – from the elegant finishes and luxurious materials to the sophisticated color palette – reflect the brand’s new image, unveiled in June at the corporate showroom in Meda. Areas in shades of grey and beige are warmed by tobacco accents in an exquisite series of settings where hints of green and plum and elegantly papered walls alternate with metal slat dividing walls.
Many of the most representative pieces from the company’s extensive collection, like the best-selling Groundpiece, Romeo, Lifesteel and Soft Dream sofas, are paired with a stunning selection of armchairs and sophisticated accessories. Sharing the spotlight in the Flexform Munich space are the latest 2020 arrivals, including the Asolo and Gregory sofas, Tessa armchair, Pico coffee/side tables and Joyce chairs.
The Flexform Outdoor collection will also debut in the flagship store in the coming months. Featuring the same sophisticated style found in its interior furnishings, the line of outdoor furniture embodies the company’s ability to instill robust design values in products of the highest quality and durability.
The launch of the Munich flagship store further strengthens the partnership between the FLEXFORM and Böhmler families, the latter an iconic decor resource for an extremely loyal following of architects, interior designers and end customers, all steadfast connoisseurs of Flexform’s products and core philosophy.
Photo courtesy of Böhmler/Marcus Hassler