FLEXFORM OPENING IN JAKARTA, INDONESIA
Strategically located in the chic South Jakarta area of the Indonesian capital, the Flexform Jakarta monobrand showroom is enviably sited in the Kemang neighborhood, a must destination for the local community of design aficionados in search of high-end designer furnishings.
Modern architecture meets charming local tradition in the single-occupant building. With overall exhibit space of 600 square meters distributed over three floors, the showroom allows visitors a full-immersion experience of the brand’s philosophy as they marvel at the three Flexform collections: Indoor, Outdoor and Mood.
The extensive display areas are enhanced by an elegant combination of natural and artificial lighting that contributes to the cocoon-like, reassuring atmosphere.
Each floor is designed to showcase the most emblematic pieces in the Flexform collections that skillfully blend timeless elegance, unparalleled comfort and contemporary design, values expressed with creative consistency.
Warm, welcoming spaces carry the design theme throughout, starting with a living room and adjoining dining room, styled as an actual private home. Large windows off the dining room offer glimpses of the surrounding gardens furnished with the Flexform Outdoor collection. To the left of the living area, partially hidden by the bookcase, is a bedroom that exudes the typically cozy atmosphere of the night-time part of the home.
This exhibit space further strengthens the partnership between Flexform and Prodotti Indonesia, ambassador of Flexform’s core values and philosophy throughout Indonesia.