New Flagship store FLEXFORM Singapore
The Asian market has been successfully developing over the last few years also thanks to the opening of several flagship stores, which greatly contributed to the creation of a strong sales network, which includes now a new prominent address: the first FLEXFORM Singapore flagship store has just been inaugurated. The new FLEXFORM Singapore flagship store is sure to become a point of reference to showcase the brand in one of the most cosmopolitan cities all over Asia. The impressive building displays a large use of glass, thus allowing the company to brilliantly face and overcome a difficult architectural challenge. The company also supplied all the materials that greatly contributed to the enhancement of the exhibition space such as the precious and large marble slabs and refined curtains which gently brush the floor. The space showcases a wide selection of best-sellers as well as of new products and takes two floors. The layout concept calls to mind the new display format launched at Salone del Mobile in Milano at the company’s booth, which perfectly conveys the idea and feel of the contemporaty living space according to the FLEXFORM vision.
Besides the Galimberti family, the opening event was also attended by the Italian Ambassador in Singapore, Mr. Raffaele Langella, who made a heart felt speech on the importance of the development of the Asian market thanks to the cooperation of Italian companies such as FLEXFORM.