FLEXFORM opens a new Flagshipstore in Amsterdam
In the emerging Zuidas district, developing day by day as the fresh business district, FLEXFORM opens a new monobrand showroom in the core of Beethovenstraat in Amsterdam.
The shop, placed right on the street and characterized by wide and spacious windows, with its 550 m2 it is by far one of the biggest and prestigious European store for FLEXFORM. After London, Sydney, Shanghai, New York and many others, Flexform achieves the growing amount of twenty-five monobrand stores worldwide.
It is no wonder that two family businesses like FLEXFORM and Co van der Horst have joined forces and straighten their already rewarding partnership. FLEXFORM represents and carries values like elegance, quality and comfort that reinforces thanks to the recent campaign “Home at Last”. Message and values deeply shared by the local partner Co van der Horst that thanks to their elegant and contemporary showroom in Amstelveen enhances the products and the philosophy of the company.