Advertising campaign | ALFRED

AN INTIMATE LOOK. FLEXFORM LAUNCHES THE NEW FLEXFORM MOOD ADVERTISING CAMPAIGN.

Starting from June 2017, FLEXFORM will launch the new An Intimate lookadvertising campaign on the most important international design magazines. This new campaign will be exclusively dedicated to Flexform MOOD collection and the main character will be the Alfred sofa, designed by Roberto Lazzeroni, placed in an intimate and sough-after atmosphere.

The photographic narration tells about a reassuring living, combining light grey tones to olive green ones. A rare intimate moment enhanced by an almost invisible human touch let us perceive a pleasant cocoon effect. Delicate and refined is the photo with the woman seated on our Memoire armchairdesigned by Roberto Lazzeroni, she is enjoying the silent and peaceful well-being of a surrounding atmosphere. The claim of the campaign – An intimate look – is an invitation to abandon yourself to the warmness of your own home. It is also an incentive for experts to recreate the same feeling in an airport lounge or in a boutique hotel.