FLEXFORM’s history is a family history. Now at the third generation, FLEXFORM was founded in the furniture manufacturing district of Brianza, in Northern Italy.
“The family is a great value, an important legacy of resources, stimuli, knowledge. Roots allow us to look to the future. Without awareness of our history we cannot imagine future scenarios. It is true that only he who knows where he comes from can know where he is heading. It is an honor and a commitment for all of us in the third generation to continue the work of our predecessors. To keep alive what we like to call the “we attitude,” i.e. the awareness that it is the team – and therefore the brand – that is the real player, not the individual. No soloists, but a group that thinks in the first-person plural, never the singular. The challenge is to keep intact that “expedition behavior” – to use a term borrowed from Jeff Ashby, the Space Shuttle commander – namely the altruistic and generous behavior typical of mountain climbing expeditions, where valuing the team above all other concerns is the key to success. So continuing to think in collective terms for the benefit of the brand is the most important challenge for our family business.”
In the 1970s the family understood the importance of exploring new markets, beyond the national borders. They approached Europe, where the German-speaking countries, in particular, demonstrated great interest in their understated, elegant and comfortable sofas, especially in Germany. Overseas growth was also constant and unstoppable, as Flexform gained visibility in the most exclusive furniture stores in America, Asia and Australia. With the advent of the new millennium, the company launched a program of internationalization through the opening of exclusive FLEXFORM flagship stores.