The behind-the-scenes narrative of the sofa is entrusted to an eye-catching video that lingers over the attention to detail and couture tailoring that distinguishes the Asolo sofa, and the striking contrast with the new Tessa armchair, also designed by Antonio Citterio, an exquisite encapsulation of harmony in the combination of materials and masterful artisan craftsmanship.
The 2020 Collection brings fresh momentum to the Flexform aesthetic-design code with many products emblematic of a lifestyle imbued with informal elegance that transcends the bounds of time and fashion.
Always keen to stay on top of, and often even anticipating changes in lifestyles, Flexform is a company that interprets the contemporary home as the natural space where everyone can finally be themselves, engaging in their favorite activities: relaxing, reading, watching TV, spending time with family, kicking back in comfort, surrounded by objects that exude understated elegance.
An intriguing video accompanies the print campaign image, in which the video camera lingers on the Romeo sofa’s distinguishing details, like the elegant metal feet and refined piping that outlines the sofa’s silhouette.