Loungescape | New AD Campaign
With “Quiet only in appearance”, Flexform launches a new ad campaign that conveys a vision of living that effectively dissolves the boundaries between indoors and outdoors.
The eye of German photographer Robert Rieger, with creative direction by Juma, crafts a vision imbued with a sense of balance and restraint in which architecture and landscape converge in ongoing dialog.
The visual narrative is embodied through symbols – a woman and her horse – elegant beings that become metaphors for poetry and refinement. Focal point of the action is Loungescape, the new seating system designed by Antonio Citterio, a sofa that becomes a true domestic landscape, a tangible expression of nature’s own organic forms. An invitation to experience moments of socializing and of quiet reverie, the synthesis of discerning design and structural innovation.
