FLEXFORM XI’AN
China, FLEXFORM XI’AN flagship store opens.
The ancient Silk Road led to Xi’an, a city not only steeped in history and art, but also a rapidly developing modern metropolis.
In this context of energetic expansion, Flexform chose to open a flagship store in partnership with HBrigth Yangija, with the aim of making it a hub for interior design professionals. Strategically positioned in the North Daminggon Center SQ, the showroom is located in a separate polygonal-shaped building known as the Daming Space Diamond.
The extensive showroom occupies a surface area of 900 m2 on two levels. The design concept invites visitors to follow a circular pathway that unfolds along a fascinating series of settings curated down to the smallest detail. They form the ideal stage for the most emblematic seating systems in the Flexform collection – from the long-time best selling Groundpiece, to the Gregory, Harper and Asolo sofas. If the sofas are the main attraction in the living areas, great care was also taken in the presentation of the dining, bedroom and outdoor areas to provide visitors with an inspiring, immersive brand experience.
