SWITZERLAND, OPENING OF FLAGSHIP STORE “FLEXFORM LUZERN”
Flexform opens the “Flexform Luzern” flagship store in partnership with Davinci Interior Design AG.
The showroom develops on two levels and benefits from large windows opening onto the main street. The concept of the project was curated by the Flexform Design Center, which created display areas characterized by an understated and refined style, using premium materials and a color palette based on neutral, calm and relaxing tones, chosen to frame the most emblematic designs from the Flexform collection: from the best-selling Groundpiece and Soft Dream seating systems, to the most recent ones such as Gregory. The exhibition space is presented as a succession of setting that emanate a relaxed elegance, in which the sofa plays a starring role and interacts with armchairs, poufs, tables, offering a dynamic and contemporary interpretation of the living space. Even the outdoor collection, particularly popular in Switzerland, finds its ideal location in the showroom and allows visitors to appreciate how the Flexform style and its key values - timeless elegance, utmost comfort, unparalleled quality, contemporary design - also extend to the line of outdoor products. The new Flexform Luzern flagship store is meant to be a crucial point of reference for professionals and private customers who appreciate high-end Made in Italy design in a constantly growing market that has always been of great importance for the company.