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The windows of the new Geneva flagship store

Flexform Geneva

In partnership with La Cour du Mail, a key reference for the local design community, the Flexform Geneva flagship store recently opened its doors. 
The showroom is in an upscale residential neighborhood not far from the city center. 
Curated by the Flexform Design Center, the showroom is a glamorous display space in which all the brand’s most distinctive lifestyle traits – elegance beyond the whims of time and fashion, contemporary design, superior quality and unrivaled comfort – are magnificently expressed. 
With the utmost attention to detail, the staged settings showcase some of the most emblematic pieces in the collection, including the time-tested best-selling Groundpiece and Soft Dream seating systems and recent innovations, like the Perry sofa. 
In a seamless style transition, the Indoor collection flows into an area of the showroom dedicated to the outdoor collection. 
With the opening of the Flexform Geneva flagship store, the company further strengthens its positioning in the Swiss market, consistently one of the most receptive to the brand.