USA, “Luxury begins in the mind”@ Flexform Miami
The recently renovated Flexform Miami flagship store provided the setting for a Design Talk exploring the theme of luxury in contemporary design.
Numerous members of Miami’s design community attended the “Luxury Begins in the Mind” event organized in collaboration with the prestigious magazine Modern Luxury Interiors.
In a captivating conversation, French designer Patrick Norguet – who developed the Ozzy and Kobo collections for Flexform – spoke with Jesse Bratter, Editor-at-Large, about how designers today are called upon to interpret contemporary luxury through stylistic choices that remain consistent with a brand’s identity. In the relationship developed with Flexform, dialogue proved to be the key factor in shaping a design approach that places Flexform’s savoir-faire at the center of every creation, crafting products that reflect the brand’s heritage and a style that transcends time and passing trends.
The event concluded with a cocktail party and DJ set, during which the professionals in attendance – architects, interior designers and business developers – enjoyed spending time together in the Flexform space, recently updated with a restyled display concept.
