Fairs around the world
The Salone del Mobile of Milan, still nowadays considered the most important fair for furniture and design, begun in 1961 thanks to a small group of forward-looking industrialists and dreamers of the nearby Brianza district. FLEXFORM and the Galimberti family is among them. Since 1961 FLEXFORM has been participating to all the editions of the Salone del Mobile of Milan actively contributing with intelligence, mastery, knowhow and research to become one of the leading company that the rest of the world looks at, in order to understand which are the trends year after year. Among the 2000 current expositors at the Salone del Mobile, FLEXFORM is one of the 20 companies that exhibits with continuity his collection of products since the first edition. A wining format, the one of the Salone, exported abroad with the Salone Worldwide Moscow and Salone del Mobile Milano.Shanghai to which FLEXFORM takes part.
From the very beginning, the ownership has recognized the importance of collaborating with proper design masters, from Achille Castiglioni to Antonio Citterio, foreseeing the powerful expressive strength of the planning of the stand and the immense persuasive value that the atmosphere creates on the product empathizing and communicating the brand values. The perseverance of the beauty of the collection launched during the fair and the crossroads of people visiting the booth creates time by time an exponential improvement of the foreign markets. Today, from the five continents, dealers, architects, interior designers pour out the stand of the Salone del Mobile waiting to understand which direction and input Flexform is going to give to the world of design; which are the materials, colors, shapes and new atmospheres that emerge for the high end furniture. Second only to Milan, also the fair of Cologne contributed from the seventies to catch the attention of the demanding community across the Alps, nowadays one of the most booming markets of Europe.